http://www.economist.com/blogs/prospero/2014/06/walking
A train of thoughts and writings on development, technology and the economy focusing on the socio-techno-economic-cultural surge of developing economies to regain and partake in leadership of the world. Written by George Easaw, member of the faculty of Business Administration of Allliance University, Bangalore, India. (This is purely an academic site, no commercial use is allowed. Photography rights lie with the respective organisations). Mention credits as needed.
Monday, June 23, 2014
On the philosophical insights of walking..
http://www.economist.com/blogs/prospero/2014/06/walking
Saturday, June 21, 2014
Wishing the best in life for Jan 13 batch MBA ..
Jan '13 MBA batch of Alliance University- Operations .. |
LtoR : Sumit, Rajesh, Rathi, Ashish, Shashank, myself, Raja, Arun, Sourabha, Bora, Sahil, Kevin and Shashi.
A teacher affects eternity; he can never tell where his influence stops.- Henry Adams
I made them submit numerous assignments by insisting on practical cases of application of the numerous quality tools, do umpteen case studies, and to top it all a mini-project, for which they had to run from pillar to past getting permissions, talking to customers, convincing them about taking part in the study, getting their feedback on the SERVQUAL model.
By doing the activities with their own brains and hands, they will remember these concepts forever .. They know where to use what tool and for what ..
As much as they benefited from my classes, (hope so..), I too learnt from them as I had to read, re-read, prepare, make presentations, create elearning contents and present to them concepts in as simple language and words as possible, at the same time make it all the more interesting, exciting and practically relevant !!
One thing I am doubly sure is that lean and quality will never ever get out of their DNA for sure !!
As I was joking, when all of them are 80+ years of age (hopefully I also should be around then ..:) ), they will still remember the various games we played in the class and the numerous practical applications and cases we discussed.
If that happens, I have succeeded in my job !
George Easaw
Wednesday, June 18, 2014
Service gap model .. SERVQUAL ..
Prof. Parasuraman of Texas A&M univ. |
Parasuram et al proposed a method of how Gap 5 (the gap between customer perceptions and expectations which is a direct measure of the quality of service as experienced by the customer) can be measured quantitatively by asking a series of 22 questions relating to the 5 factors crucial in service - RATER - Reliability, Assurance, Tangibles, Empathy and Responsiveness .
Click for the original paper here from ResearchGate ..
The different GAPs in service expectations, design, delivery and perception are as given below :
The different gaps in customer perception, service design and service delivery
Gap 1 - difference between what customer expects and what managements perceives are the customers expectations
Gap 2 - difference between what management perceives and the service design
Gap 3 - difference between service design and what service delivery
Gap 4 - difference between service delivery and what customer perceives as service
Gap 5 - difference between customer expectations and customer perception,
The 22 questions measuring instrument is given here ..
The basic premise for this quality instrument is the fact that service quality is directly proportional to customer satisfaction. Customer satisfaction is dependent on and directly proportional to the 5 factors of Reliability, Assurance, Tangibles, Empathy and Responsiveness (RATER) ..
The P-E score can be calculated for each of the 5 parameters. If for any of the factor, the P-E score is less, corrective actions can be initiated for those factors.
The P-E score is then taken for all 22 questions across the five factors and the average score for the total service delivery is calculated.
The total P-E score gives what the customer finally feels about the service.
If perceptions - expectations, (P-E), is positive, it is customer delight
If perceptions = expectations, (P=E), it is good service
If perceptions - expectations, (P-E), is negative, it is deficient service
Comparison between Net Promoter score and SERVQUAL :
While Net Promoter Score does not differentiate between the different factors and instead just gives only an overall final score of what the customer feels about the service, SERVQUAL instrument gives the gap between customer perception and expectation across the five factors, RATER.SERVQUAL thus helps us to understand exactly in which of the above factors is the service deficient and one can then take necessary steps to understand the deficiency in those factor areas and take corrective steps to overcome it.
PS : If you find this note satisfactory or not, pl drop in a comment ..
Tuesday, June 17, 2014
Tata Nano .. Megafactories.. NatGeo documentary ..
Monday, June 09, 2014
Friday, June 06, 2014
Comparimg Sayanao with Idukki ..
Sayanao Shushenskaya dam hydroelectric project in Russia with a capacity of 6500 MW (left) compare this with Indias largest, Idukki in Kerala with 780 MW output. (two on right)
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