The key skills used to make Innovation happen are
a. empathy with the people who experience those needs,
b. creativity in coming up with ideas to address them and
c. rationality to choose and form the most viable and feasible ideas.
3. https://docs.google.com/presentation/d/1ZFJV84RyQHjIXzvy0sSAj5LAKFUgadr5yFDH0rt1L5c/edit?usp=sharing
4. P & G Innovation article in HBR, 2011 ..
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