On my recent visit with students to Narayana Hrudayalaya, what struck me most was this one statement : Charity is never scalable.. Families who are philanthropic now, may fail society tomorrow.
With Dr Manjunath (centre) wearing coats and masks..Ready to see it all .. |
This prompted Dr Devi Shetty and team to go for "social service with a purpose" and offer affordable healthcare working on self sustainable business model and establish NH. All modern strategies which are taught in the best business schools by the best professors are being practically implemented by the doctors and other professionals at NH, in that they have created a very good workable business model. Not being complacent of their success, the hospital always tries to be more innovative, looking for means and ways to reduce costs. As we were told, one of the recent innovations they implemented was of the surgical coat used to cover the patient.
With Dr Thimmappa Hegde(centre) and Dr Susheel (centre back) |
By importing disposable coats from Germany, the cost of the coat per surgery comes to Rs 5000/-. The cost of the coat material is only Rs 500/- but the stitching in Germany and transportation makes it expensive. Bangalore being the textile capital of Karnataka, NH decided to get the material from Germany and get it stiched in India under highly hygienic conditions. at just an additional cost of Rs 200 per coat, NH was thus able to not only cut the cost per disposable coat from Rs 5000 per coat per surgery to Rs 700 per coat per surgery. This was a simple innovation which reduced the cost for the surgical coat from Rs 5000 to Rs 700.
Listening to Dr Hegde's captivating absorbing talk .. |
Dr Susheel explaining the management side of NH.. |
http://www.globalpost.com/dispatch/news/afp/130421/india-no-frills-hospitals-offer-800-heart-surgery
A Reverse Innovation example http://www.northeastern.edu/news/2013/03/vgreverse/
We have so many good things happening in our country, but even then our countrymen are so impatient they want immediate results, to conquer challenges and migrate elsewhere. Thank God, our resources in-house are unlimited, we are able to beat global competition every time...
george..
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