Sunday, October 17, 2021

Reliance Fresh Koramangala gets a massive facelift

The almost 2400 sft Reliance Fresh outlet in  Koramangala 6th block has been my favourite shopping place for many years. After the Covid scare of 2020, after eighteen months I went to the same shop two days back. It was surprising how the store look has changed, though the customer footfall is very low. Provision, dairy, vegetables, fruits, toiletry, cold items, bakery goods are all very efficiently placed.

Lot of changes have come up in the store : 
1. Lots of illumination
2. broader aisles
3. shelves of shoulder height
4. narrow shelves
5. creative shelving 
6. focused illumination on the shelves
7. neat shelved material arrangements are quite good. 
 
In short, I can very proudly claim that the whole area is 5S enabled. A place for everything and everything in it's place.
 
I found that the variety of display products has improved, though the quantity of goods on shelves has reduced. One of the main concerns of a retail customer is to find where a particular material is stored. With proper SOP of replenishment of shelves, the store can be made highly efficient in the coming days. 

The arrival of e-commerce and sites like Jiomart. Big basket with Tata, Amazon pantry etc has very much reduced the customer footfall at these stores. Since e-commerce sites have come of age and are delivering good quality products,

A treat for the customer to find items. The billing counters now have more area and is customer friendly. They did jot have Google pay, only payTM. However they had to accept my Gpay transactions as I softly threatened to walk off. 

It's good to see retailing store layout get optimised and getting superior in allowing enough customer footfall. Wishing the store great days ahead..

George

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