iD Fresh Business model

 

It is great to see iD fresh, the company that made the best South Indian breakfast and snack dishes of Vada, idlis, parathas and dosas better at affordable rates, has come a long way. They have set up a INR 50 crore plant in Anekal with generous help from Azim Premji ventures.

In the present day world, there is better awareness of what is good quality in foods to consume. The Food processing industry is getting all the more important with each passing day with better health awareness of the population and processed food industry is bound to have excellent growth in the coming decades.

Food processing is the transformation of agricultural products into food, or of one form of food into other forms. Food processing includes many forms of processing foods, from grinding grain to make raw flour to home cooking to complex industrial methods used to make convenience foods. Wikipedia

Click here  for a Harvard uty doc on why processing of foods is done, the different types of processed foods, advantages and disadvantages etc .

Idfresh idli dosa vada batter does not have any added preservatives and has to be used within 3-4 days and is to be stored in controlled refrigerated environments. Storage and transportation is a problem which prevents the massive growth of this business model. 

 

Processed food is any food that’s altered during preparation to make it more convenient, shelf-stable or flavorful. Some foods are much more processed than others. 

 

There are lots of discussions on what foods are better - minimally processed ones or the maximally processed. Without any extra reasoning, it can be concluded, if you read the following passage.  

Minimally processed food vs heavily processed food

A bagged salad or pre-cut green beans technically count as processed, but it’s only minimally processed because its natural state hasn’t changed. 

In other words, it looks pretty much the same as you’d find it in nature. Bottled water is minimally processed.

A box of macaroni and cheese or a microwavable dinner or biriyani on the other hand, are considered heavily processed (also called ultra processed) because they’ve been chemically altered with artificial flavors, additives and other ingredients. A bottle of coke or Pepsi on the other hand is heavily processed - ihsfna.org

George