A $12 trillion business opportunity in next 15 years ..

To address the realities of climate change and the ways in which we are increasingly overrunning planetary boundaries, we must shift our mindsets, technologies, and business models away from incremental thinking. 

 

We urgently need to find real breakthroughs — the kinds of things that will have 100x impact on a billion or more people. Doing so means shifting our mindsets from linear thinking to exponential thinking; chasing technologies that will help us overcome resource constraints and create a world of abundance; and finding business models that are more social, lean, integrated, and circular. 

 

According to UN estimates, if we can meet key stretch goals in just four areas — food and agriculture, cities, energy and materials, and health and wellbeing — we could open up market opportunities worth up to $12 trillion a year in less than 15 years.

UN says saving the planet is a $12 trillion opportunity for next 15 years. That is a terrible amount of investment brewing up .. Click here for the HBR paper ..

It makes great sense for the entrepreneurs of tomorrow to concentrate on the field of saving the planet from an ecological disaster.