Saturday, January 27, 2024

Diffusion of Innovations Theory

Technology Adoption Curve is self explanatory ..

The diffusion of innovations theory (EM Rogers 1962) describes the pattern and speed at which new ideas, practices, or products spread through a population. The main players in the theory are innovators, early adopters, early majority, late majority, and laggards.

The five stages of the diffusion of innovation theory.
Rogers' five stages (steps): awareness, interest, evaluation, trial, and adoption are integral to this theory. Thistheory helps us to understand how innovations spread through the society.








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Class discussion on Tata Nano failure ..

Yesterday in the MBA sem 2 Innovation class, I discussed the case study on Tata Nano, why it failed in the Indian market. This is a copy of ...

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