why it is difficult to innovate ?

Great article .. 

Courtesy Prof Edward Hess, Darden School of Business, University of Virginia, US.

Helps to understand what we usually call by innovation, why innovation is not that  common and why people are afraid of applying innovation in their work environments.

The author from Uty of Virginia Darden School of Business tells that by removing the fear of failure and looking at failures as learning opportunities,by instilling a culture of "idea meritocracy", an innovation environment can be created in organisations.

Idea meritocracy means ideas are discussed for their merit and not on who raised it. This was considered to be one of the reasons for the success of ISRO as has been mentioned by one of their senior scientists, P. Kunhikrishnan, while giving a talk at Alliance University, Bangalore.

As Prof Hess mentions, humility, empathy and devaluation of the heirarchical rank were critical to making the new culture of innovation to work in an organisation. Creating the right organisational environment, which fosters critical thinking, innovative thinking irrespective of the heirarchy is crucial to success of an innovation programme.

george..