Avoiding an algorithmic way of life

Most of us these days are very much dependent on systems and IT for most of pur activities and actions. For example when we want to search for the meaning of a word we Google it to find what it means. Wehen we want to go to a place in the city the next day, the previous night we google it to find where is the location and what is the easiest way to reach there. When i want to but a digital camera, instead of going to the nearest store I would immediately look at the best ecommerce store, Amazon and find the variety of digicams available, the features, costs etc.

Is our life being dictated by the algorithms of Google, Amazon and the like ?

When we read a book on Kindle, more than what we learn from the book, Kindle and Amazon learns more about the reader, his interests, reading speed and so on. In future we are worried if Kindle is connected to face recognition and motion sensors, it will even tell us what to study, depending on our interests, where to live, place preference and whom to date and whom to marry !!

George..