Design Thinking in startups, Uber Eats ..

Design Thinking has been successfully implemented in startups and Uber Eats is one such application. 

Design Thinking involves five steps

1. Empathising - sitting with customers, users, parters etc will help give one an idea of how the present product or servicve offering is not helping meet the customer needs and preferences
2. Defining the problem - there is no better way to define the problem than by living and trying to understand the customer's problem. It helps to understand each step of the food ordering and food preparation process from different perspectives. In the process, the different visible and invisible actions in the process are understood.
   
3. Ideating - Uber Eats encourages all internal and external stakeholders to take part in the ideation process, to look from different perspectives and angles, trying to come up with alternate methods and processes for carrying out the tasks. Virtual Restaurants and Pooled deliveries were outcome of such ideation proces.
4. Prototype rapidly - Most Popular Items was first proposed by Toronto unit of Uber Eats. They believe in the principle to fail fast and improve rapidly from those failures
5. Test and Validate - if the testing done does not actually show the necessary results, it is the time for cross checking and revalidation. If it is not successful in spite of rechecking, start again.

Click here for the Forbes paper on Design Thinking ..