Yield (Revenue) Management classes..

Revenue Management / Yield management is a new area which has been perfected by the application of revenue management principles in the airline industry, pioneered by South west airlines of US. Only twenty years old, it was very difficult to see teaching material and learning material. It was then I first noticed that Sunil Chopra and Peter Meindl in their book on Supply Chain management have covered a chapter on revenue management. They discuss the different models, perishable inventory, overbookings and the bulk and spot offers model, and explain how multiple customer segments price differentiated on the dimension of time can lead to realising greater profits.

Click here for a presentation pdf..

Basically dealing with increasing the revenue from business operations, especially when dealing with perishable inventory like hotel rooms and airline seats , it is the fine application of stochastic probability and econometric analysis to arrive at optimum booking limits and capacity allocation.

While taking this topic for the first time in XIME, it was interesting. I was also the first to introduces this concept in Goa Inst of Management in 2005 and after that nobody has caught up with it afterwords. The students have been feeling really good about it and the fact that practical cases can be discussed in the class with really interesting situations cropping up, with the right dose of Mathematics and probability, is making me feel really happy about it.

Here is a work experience session I have taken in the class. The questions are given here.

Revenue Management problems for working experience ( the cases have fictitious data because of confidentiality agreements, but reflect a broadly correct picture for education purposes)

1. Qantas operates from Melbourne to Hongkong on a daily basis it's A320 aircraft with 200 seats on board at $500 for a business class ticket and $ 230 for an Economy class ticket. Find out the capacity to be kept aside for the luxury traveller if this demand is normally distributed with a mean of 85 and a variance of 40 ( ~N(85,40)). Find the total revenue from this cost pattern for the airlines for each fully booked non-stop flight.

If the CEO decides to reduce the luxury class cost to $450, ( app same demand distribution as the $500 demand),calculate the capacity for each segment and the total revenue for a fully booked flight.

The CEO decides to introduce a deluxe class at $ 800, demand for which ~N(35,20), what is the revised capacity of the three segments ( the total seats are reduced to 170 to facilitate better comfort for the deluxe class passenger) and the resulting total revenue for a fully booked flight.

2. The postponements ( one postponement possible per passenger ticket) for the daily Air Deccan flight from Bangalore to Kochi ( ATR , max capacity of 100) on any week day is found to be N(12,10). The cost to the company for flying a passenger is Rs 500 while it charges Rs. 800/- (besides the airport tax of Rs 1400). Any overbooked customer showing up is accommodated on Indigo Air at Rs 3500/= (incl. airport tax of Rs.1400). Find the no. of tickets which need to be overbooked to ensure maximum revenue for Air Deccan.

On weekends the cancellations reduce and is ~ N(8,9). Find the opt. no of over bookings to be done on weekends by Air Deccan.

3. Hotel Leela Palace Kempinski, Bangalore, the No 1 Hotel in the world has total 250 rooms. There are 10 luxury suites kept aside for VVIPs each costing Rs 20000 per night. The economy rooms are priced at Rs 5000 per night while the business class rooms are available at rs 9000 per night. Find the no of rooms to be set aside for the economy customer and the business customer if the demand for business class is ~N(40,25).

The economy rooms were going vacant on some of the days and hotel GM decides to introduce a super economy class of rooms at Rs 3000 per night for the holiday traveller to maximise revenue. If the demand for the economy class at Rs 5000/= is ~N(105,22), find the new capacity segregation for the different customer segments in the hotel.

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george..

Double standards of the Indian Left !!

http://timesofindia.indiatimes.com/Many_Colours_Of_Imperialism/articleshow/2500651.cms

If Beijing can align with US as far back as 1985 for nuclear co-operation why can't India ? Let us try to convince our dumb left ideologue ( no intellectual at all) Prakash Karat who has got confused with ideological and nationalistic positions. While Chinese would work for national interests, our Indian Communists and Marxists would prefer to project China and Russian interests than Indian..

Somebody needs to tell him that the Chinese nuclear proliferation in the 90s to Pakistan and the suppression of the Tibetans is more dangerous to India and world human rights than the US invasion of Afghanistan and Iraq ( India does not even remotely come in the picture).

India can exercise it's sovereignty by staying away from the nuclear deal but not by saying the dumb excuses that Prakash Karat and his team is barking all the while. We have some technological reasons to stay away from the US as we do not want our Thorium cycle nuclear energy cycle technology to be stolen by the US. Having the courage to say the right things at the right time and not be obfuscated by ideology and false pride requires great sense of feeling for a cause.

george.

Tehelka expose in Gujarat ..

The news channel Tehelka last week disguised as researchers out to study Hindu resurgence in Gujarat talked to some of the miscreants who were part of the massacre and rape of fellow citizens of their home state. It was very shocking to read the heroic revelations of some of those miscreants, sadly leaders of BJP, RSS,, who boasted of how they killed people freely at will and were able to walk scot free even now.

Thanks to the Gujarat govt, these people are not booked so far and still continue to be a threat to the minority community, whose marginalisation appears to be almost complete in Gujarat, unless the central govt, Supreme court and the National Human Rights Commission interferes and gives model punishment to all the people who were involved in the murder and rape of fellow Indians.

It is a pity we call them Indians coming from the land of the father of our nation, Mahatma Gandhi. If there can be any group of people who are as anti-national and working to disintegrate our country, they are for sure these goons !!

Even the majority community are not fools who can be treated so for a long time, there are some sensible people in them too and they, I hope, will see to it that this state of lawlessness and anarchy does not continue in Gujarat from now on. Wait till the elections are over !!

Gujjus can be sensible if the occasion demands.

george..

Daandiya Raas in XIME..

Saturday 27 Oct it was Daandiya Raas in XIME. Started at 7 PM and went upto 11 PM. It was attended by almost two hundred students ( both boys and girls) in the foyer of the Men's hostel. Started with Daandiya Raas and after dinner, the programme switched over to western style dancing, but was very neat and good. The shortage of an experienced DJ was felt, though.

The good thing about the programme was the excellent ice breaking which happened between the new faculty (including me and Prof George Kuryan) and the students. Some of them are terrific dancers and were dancing for al of 4 hrs, the energy and stamina..!

Hope more such events happen in XIME. Besides providing good entertainment to the student community, these are also excellent stress busters for the students.

george

Still added responsibilities at XIME ..

The President and Director along with the Secretary XIME society had asked me to take charge as the Associate Dean (Academic Programme) at XIME from 22 Oct 2007, Monday.

I have taken over charge today Monday, 22 October, 2007 and hope to do the job with greatest sincerity and devotion to the best of my ability.

With help from all the staff and students of the Institution, I am sure we can together help the Institution reach great heights and excel in all spheres.

Once again requesting help and cooperation from the stakeholders in the process.

I remain, sincerely yours,

george..

Taking new responsibilities at XIME.

New responsibilities have always challenged me as it demands more from oneself to the organization. Not forgetting the fact that new responsibilities are what gets one going to cover higher academic responsibilities and duties to the student community and society in general.

I was taken totally aback when the news was conveyed to me by the President Prof J Philip of Xavier Inst. of Management and Entrepreneurship (XIME)that I have to take over the added responsibility of Coordinator of new Admissions for the year 2008 to XIME. XIME admits students through the XAT ( Xavier Admissions Test administered by Xavier Labour Relations Institute).

It is indeed a challenge as I look forward to interacting with a number of Institutions and individuals and conducting interviews and group discussions to select the final batch of one hundred and twenty students who will enter XIME during 2008.

I am sure I will be able to fulfil the duties and responsibilities to the fullest satisfaction of the XIME Society and its office bearers. I pray to God to give me the courage of character and conviction to take added responsibilities in future to make this life worthwhile on this earth.

Full details regarding admissions and the time schedule of Interviews are available at www.xime.org .

George Easaw

Interacting with Ms Sonali Kulkarni, great grand daughter of Mahatma..

I was surprised to come across a chief guest, simple and attractively dressed who came to the Maria Philip Inter B-school debating competition in Xavier Institute of Management and Entrepreneurship, (XIME), Electronic City, Bangalore on Saturday, 13 Oct, 2007. The competition was lively on the topic, Can India's economic growth be sustained ?? Neatly organised and competed.

a humble and simple
personality ..

The Chief Guest Ms Sonali was the CEO of Fanuc India, the Japanese MNC manufacturing Robot control systems. She gave a good talk on how ethical practices, though not appreciated in the short run, can turn out to be useful in the long run, how it helps the company to have ethics and values in place for the employees to follow.

During the tea break after the talk, I interacted with Ms Sonali. Being the great grand daughter of the father of our nation, I thought it a good opportunity to talk with her. Being a humble fan of that towering personality, this was an opportunity for me to know her.

A very simple and soft spoken lady, she was delighted to know that her 'not too great' talk had the real punch needed to send the message through to the student community, that values and ethics are valued even to this day in the corporate world and they are not old-fashioned at all. Grow steadily and in small sure, positive steps.

They help the company establish its name for fair and ethical practices and benefit in the long run. A good example is the case of Tata Sons, known for their exemplary, fair dealings and business values, the world over, a tradition set by Sir Jamshedji Tata almost a hundred and fifty years back and carried over by worthy individuals from that family..

When I told Ms Sonali that I was not surprised to hear this from her at all, it was there in her blood, from the rich and noble lineage she inherited, she was not prepared to take it and said anybody would do it that way, no need to be born into a particular family to acquire such traits. She was impressed by the Institute, the academic community, students and above all the green and well kept gardens and surroundings.

With a pleasing face and lot of fond memories, she left the college in her Toyota Corolla, promising students of Systems and Operations more opportunities in the future to visit her factory and learn about it. A truly worthy great-grand-daughter of a towering personality..

George Easaw.