Maruti, Tata, Honda, Mahindra shut down production – Cars worth Rs 35000 Crore; two wheelers valued at Rs 17000 Crore are lying unsold. Dealers are closing down business. About 300 dealerships around the country have shut down.
Click here for India Today August '19 link
Shocking !! Marketing is such a big sham .. How can this problem be solved ? Can the greatest Marketing experts from top corporations and top Indian Universities solve this ? Why is marketing departments in organisations such a big failure? No demand for cars ?? What are the solutions provided by the Marketing Professors of the world to solve this crisis ?
Why has this happened to India ? Tata Motors has been showing dismal results mainly because of its Jaguar sales dipping in the Chinese markets. With an INR 8,30,000 crore automobile industry in the country, almost Rs 50,0000 crores lying as unsold inventory is really bad news.
Let us try to analyse what are some of the important reasons for this sad plight of Indian automotive sector ?
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| An unsold car grave, courtesy quora.com |
Why has this happened to India ? Tata Motors has been showing dismal results mainly because of its Jaguar sales dipping in the Chinese markets. With an INR 8,30,000 crore automobile industry in the country, almost Rs 50,0000 crores lying as unsold inventory is really bad news.
Let us try to analyse what are some of the important reasons for this sad plight of Indian automotive sector ?
1. Innovate to EVs .. With Tesla getting ready to enter the country by mid 2020, are we going to see a major EV revolution ?
2. Is it the immediate impact of Ola and Über ?
3. Are the people getting more aware of the harmful impacts and environmental damage of these IC engined non-renewable fuel guzzlers waiting for electric vehicles to storm the market ?
3. Are the people getting more aware of the harmful impacts and environmental damage of these IC engined non-renewable fuel guzzlers waiting for electric vehicles to storm the market ?
4. Climate change regimes need cars to migrate to less polluting BIS VI norms from early next March and the inconsistency and confusion in the transition to stricter vehicle emission norms is creating greater confusion among the public.
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| Courtesy India Today |
6. The high cost of fuel and the shabby car purchase loan schemes offered by financial companies also have a part to play here.
7. The low costs of second hand vehicles is also playing a great role in the unsold inventory of new vehicles
Is this pointing to India showing signs of rapid EV adoption ahead of the world? With EV technology outsourced by ISRO to many of the automobile companies, the talk and discussions among all automobile companies is on how profitable and enjoyable can EV be in the future.
Innovating to solar energy powered renewable source electric vehicles is the only solution to this crisis.
George..
Is this pointing to India showing signs of rapid EV adoption ahead of the world? With EV technology outsourced by ISRO to many of the automobile companies, the talk and discussions among all automobile companies is on how profitable and enjoyable can EV be in the future.
Innovating to solar energy powered renewable source electric vehicles is the only solution to this crisis.
George..
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