Social entrepreneurship or service to humanity ??

 Idli plate for Rs 3/- - the fluffy steamed rice cake , healthy and nutritous .

 

A great example of service to humanity ..

Idli (steamed rice cake) for One rupee, 10 idlis cost just 14 US cents ..  (rupees ten only with the accompanying sambhar and chutney.. )

This comes from 82 year old Kamalathaal (paathima) from Coimbatore, Tamil Nadu in India .. Anand Mahindra shows interest to invest .. Her great mind shows age is no limit to service. Ans moreover service cab keep one healthy all along..

Take a look at this video on YouTube:   Another video here ..

Kamalathaal at her job, working relentlessly

Hearing the story of 80 year old Paathimma or Kamalathaal, Anand Mahindra is ready to invst to scale up her business, buty how and to where.

Does scaling up work in such cases of social entrepreneurship too ??

More than the investment opportunity , it is the great service mind of this 80 year old lady that needs to be lauded.

Working non-stop for the past many years 24x7x365 ..

True service is not scalable, it is local and effectiveness is what matters.

Even though with Anand Mahindra's intervention, she has started cooking with BPCL gas from 12 September 2019, some of the beneficiaries of Kamalathaal's service says that the quality of the idlis has deteriorated.

But I am sure, Paathimma wil be able to overcome that issue very soon and be a great social entrepreneur.

By going for LPG, she has taken the first step to be bit more environmentally sustainable, instead of burning wood and causing environmental pollution, besides spoiling her own health.

The question foremost in everyone's mind is -

do we actually need to scale this to large volumes or get more like minded souls to offer this great service to humanity from wherever they are ??

Anand Mahindra, quick to identify great service ..

Are we witnessing a social revolution in the country to identify genuine philanthropists with no profit motive working to serve society.

Can we have a world GCP metric that factors in such acts of social service and social entrepreneurship to add value to human existence on planet earth ?

Let more of the tribe of Kamalathaal continue to serve humanity.

George.. (photo credits The Hindu, NDTV_