Yesterday afternoon 2 pm I came to my room in the Learning centre
of Alliance University, Bangalore after lunch, asked Amazon AI Alexa
(the AI virtual assistant, generation 3) to play some songs
and it did. The AI inside knows my song preferences over the years.
When I left office at 4.30 pm, I forgot to give it the command to stop
playing as the volume is quite low. Usually I stop and disconnect the
electric supply and keep the item inside the drawer.
A train of thoughts and writings on development, technology and the economy focusing on the socio-techno-economic-cultural surge of developing economies to regain and partake in leadership of the world. Written by George Easaw, member of the faculty of Business Administration of Allliance University, Bangalore, India. (This is purely an academic site, no commercial use is allowed. Photography rights lie with the respective organisations). Mention credits as needed.
Thursday, August 25, 2022
Amazon Alexa, playing non-stop for 18 hours and fine ..
Wednesday, August 24, 2022
How does Amazon provide value to its customers ?
Why does a customer go to Amazon every time he wants to buy a product ? It is because the customer gets exceedingly good economic value.
Customers would not encourage Amazon if they were not satisfied with the services of Amazon and felt they were benefiting from Amazon. For some it is the extremely large variety of merchandise, for some others it is the good quality, for some it is getting original products (NO DUPLICATES) and for some others it is getting items at affordable and competitive rates. The value could come in different forms.
We can classify the economic value into four groups
- customer
- product
- delivery and
- environment
Customer
- excellent variety, something that one can never get in any conventional store
- even the rarest of items, one can get fast delivery in the same day and for rare items in a maximum of 4-5 days
- excellent supply chain management from suppliers to warehouses to the customer premises
- An Amazon Prime customer gets free delivery
- No botheration of visiting the store, traffic jams, pollution, waste of time ..
- reduced fuel costs
- critical product details, images are very useful for customer
- Customer reviews help customer take the decision
- Unnecessary extra expenses like unnecessary softdrinks, tea, snacks etc are avoided
- better control over home expenses and expenditure
- high reliability of product and service
- regarding pricing one gets an excellent price for products
- fast and customer and after-sales service as Amazon customers get preference over normal customers
- Amazon respects customer privacy as personal data has not yet been compromised
- Amazon respects customer uniqueness, individuality and freedom
- Amazon has excellent search and query system benefitting the customer
- Buying recommendation for customers
- full product details with safe operating procedures give customers added confidence to buy the products
- automatic one button reordering policy
- no-delay - lightning website opening and operations speed because of an efficient supporting cloud mechanism
- giving customers more than what they need or asked for
- constantly introducing new and innovative products at the website
- making site operation very mobile friendly
- Amazon brand items reinforce customer belief
- Availability of polite, fast, quick, responsive, effective customer service
- fast and quick payment options
- Very friendly gifting options

Product
- almost 100% of the time, one gets good quality products, undamaged due to transit
- high quality packing ensures safe delivery
- the instruction pamphlets that accompany helps give information regarding safe product usage and safe disposal
- no pilferage in transit, one get what one pay for and do not have to run after Amazon to get stolen / damaged goods replaced
- customers get original products (not duplicate) that offer good value for the money with good warranty.
- Because of original products, the end result is longer life and utility of product
- good product return / exchange policies, giving great customer satisfaction often extending to 10 days by which customer get either a full refund or exchange of the product if not satisfied
Delivery
- because of the Amazon arrangement with companies and their service centres, an Amazon product gets fast service.
- On time reliable and safe delivery, if not early
- No pilferage
- courteous delivery partners instill confidence in customers for repeat orders
- convenient delivery timings for customers
- free delivery for Amazon Prime subscribers
Environment
- Amazon has commitment to lower the Carbon footprint of its operations by using renewable packaging,
- avoiding unit last mile delivery and doing milk runs wherever possible
- making efficient use of technology for Information management, logistics, waste management, returns management
- combined deliveries for residential societies, educational institutions, offices etc mean less transportation and less fuel expended
- less vehicles on the road is good for the environment and roads
- less vehicles on the roads mean less congestion
Amazon overall assures the customer great value when he shops with them
As a result even with all purchases, the customer is able to have a control over his spending and have some savings at the end of the month.
Amazon should enter the field of logistic and supply chain services for other smaller organisation. It should also enter the field of healthcare and Insurance, which presently is being held by vested interests and customers are being threatened, terrorized and fleeced.
George.
Tuesday, August 23, 2022
E waste handling - Role play details
Saturday, August 20, 2022
Beer Distribution SC game at Alliance School of Business, Bangalore
- Determine safety stock values in multi-echelon supply chains.
- Evaluate inventory policies. and
- Identify bottlenecks.
The real benefit from the game happens after the playing during the analysis phase while discussing the dynamics in the post-game classroom sessions. Click here to go thru earlier versions of the game played by the author across educational institutions. Thursday, August 18, 2022
Industry 5.0 - How can it benefit humanity.
In modern industry we find,
- customers are looking at improved valued offerings,
- businesses are looking at sustainably meeting its goals keeping in mind the needs of the future generation of customers,
- society which is the final beneficiary,
- employees whose work besides getting convenient has become more cognitive in nature,
- technology that keeps evolving and finding new unmet customer needs to be satisfied,
- machines that work with high uptimes meet the customer demand,
- suppliers who give high quality material inputs to the conversion process and the
- shareholders who give the needed investment to the business.
While Industry 4.0 was focusing more on automation and efficiency, Industry 5.0 gives a human touch or improves the cognitive EQ of the process.
The term Industry 5.0 refers to people working alongside robots and smart machines.
It's about robots helping humans work better and faster by leveraging
advanced technologies like the Internet of Things (IoT) and big data. It
adds a personal human touch to the Industry 4.0 pillars of automation
and efficiency. - www.mastercontrol.com
Industry 5.0 talks of the merging of digital, physical and biological technologies.
The figure on the right is from Industry 5.0, Pravin Reddy et al, Journal of Industrial Information Integration, March 22 and makes it very clear how from an era of mass production with automation, AI, IoT etc in Industry 4.0, we are moving to an era of mass personalisation in Industry 5.0.
Rail transportation, Super Vasuki, India's longest train ..
In any country, the transportation of people and freight over large distances is necessary for national economic development. Migration of people over large distances and heavy freight movement are the results of fast economic development in any country and faster modes of transportation
In the 75 years of India's economic growth after independence, we have seen great growth in the transportation sector, especially in freight transportation and the role of Indian railways in this growth cannot be neglected. To reaffirm it's role in national economic development, the government with the help of Indian Railways is stressing on building permanent capacity augmentation in freight transportation across the country.
![]() |
| Different freight transportation modes |
In India we have not had trains of this length and hauling capacity before. It was done as part of Azadi Ka Amrit Mahotsav celebration. (click here) . It took 11.2 hours to cover a distance of 267 kms, an average speed of 24 kms per hour. Being a trial run it is very reasonable to expect such low speeds as it is the first run. Especially at India's 75th year of independence it is a great sight seeing such long trains in service.
Sishen–Saldanha, South Africa. Run on 26–27 August 1989, comprising 660 wagons, 7.302 kilometres (4.537 mi) long and a total weight of 71 765 tons on a 1,067 mm gauge line. The train comprised 16 locomotives (9 Class 9E 50 kV AC electric and 7 Class 37 diesel-electric). - wikipedia.org
Though the train from top view was found to have been partly loaded, the total load of total 27,000 T of coal moved over a distance of 267 kms in a time of 11 hours was a great task. This paves the way for more long distance freight trains hauling more freight to move over railway tracks, helping in the fast industrialisation of our country.
The graph on the right tells us a bit about the transport economics of multiple modes of transportation (taken with courtesy of www.transportgeography.org).
While the cost curves are known for centuries the slope of the different lines tells us that road is least preferred over rail and sea when the distances are large. The costs are only dependent on the distances involved. The fixed costs (the y coordinate at x=0) are lowest for road, then progressively increases for rail and is maximum for sea, while the increase in running costs (slope of the lines) is very steep for road, less steep for rail and least steep for sea modes.Let us try to find how the values of D1 and D2 vary over the different regions of the world. (click here)
In the most populous and presently fast developing regions of the world including Asia and Africa, D1 is at between 500-750 kms while D2 is near about 1500 kms
In the developed economies of Europe, D1 is at 1050 kms and in US it is around 1200 kms. The average rail haul length is US is around 3050 kms with 65% of trains in US hauling loads for average 3200 kms.
In a peninsular country like India, national rail transportation is economical and short distance inland transport in Indian hinterland while sea based transportation appears attractive in terms of cost and distance only for coast to coast transportation.
George
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