ISRO has of late become a force to reckon with, displacing the world's top industrial giant China ! |
The term was defined and phenomenon analyzed by Clayton M. Christensen beginning in 1995. - (www.wikipedia.org).
Maxwel Wessel in his paper "How Big Data is changing disruptive innovation" , Jan '2016, HBR, lists the characteristics of any disruptive information. He also speaks of how Big Data based innovation is going to make a big impact on the disruptive innovation scenarion, when existing services will be made cheaper, more accessible and made on a business model with structural cost advantages.
ISRO's high end offerings .. |
Indian
space agency ISRO ( Indian Space Research Organisation) is in the
throes of entering into a phase of disruptive innovation by offering low
cost launches of satellites for western advanced and developing
nations. Incumbent provider US' NASA is still not aware of the threat
posed by ISRO and is busy serving its existing customers, probably at
better quality and more perfect launches. NASA is unaware of the
disruptive potential of ISRO's satellite launching capabilities.
ISRO's
Mangalyaan, the Mars Orbiter Mission, is the other disruptive mission
which belied all odds to launch India's first deep space mission. While
NASA is too busy overlooking ISRO's brilliant achievements, and
concentrating on its other deep space missions, the low cost innovative
approach ISRO deployed to get to Mars, and other future missions to
Mercury and Kuiper belts resembles all characteristics of how disruptive
innovations disrupt the system as a whole.
The other characteristics of Disruptors is that they tend to get the business model right than just the product or service.
Kochi international airport turns 100% solar .. Another instance of disruptive innovation.. |
Prof Clayton Chritenssen's (Harvard Business School) site dedicated to Disruptive Innovation. Click here to go to the Clayton Christensen Institute to understand more on Disruptive Inovation .. Prof. Christensen's article in HBR Dec 2006 on Disruptive Innovation in the social sector ..
Listen to Elon's TED talk here ..
The interesting fact to note is that all the innovations that come out of US and Europe are unable to catch up with the costs of innovations from the eastern giants of India and China. Frankly speaking, at least for the next couple of centuries, the advanced nations of the West will not be able to compete with the Asian super powers on costs. None of the Tesla innovations will have a real impact in the whole world, unless costs are seriously taken care of.
In another writeup, in the 10 characteristics of disruptive innovations, Bernadette Jiwa talks of the important points to be kept in mind while attempting disruptive innovation.
1. Start with a purpose and work on small ideas instead of big ones .
2. Observe what is being done and not what is being said is being done.
3. use data extensively, to learn of trends. Big data has a role to play here.
4. be more responsive to customer needs and behaviour
5. look at what the customer really needs, not what he claims to need
6. try to connect points to arrive at a whole
7. create value in everything one does
8. disrupt people, not industries or systems - how people look at the world
9. try to change the fringe group first and then attempt the core group later
10. first understand the fact, then attempt the obvious ..Disruptive innovation is going to make a big impact on the way businesses and organisations from around the world are going to influence humanity and development in the coming centuries.
ge..
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